Small to mid-size firms can strategically innovate to maintain and improve their position in the legal market.

  • To stay competitive, McInnes Cooper focused their 5-year plans on growth, engagement, and innovation, while Fennemore Craig changed its leadership structure.
  • Firms should consider shifting from individualistic to holistic strategies for successful transformation and discovering their unique value proposition.
  • Through small and practical changes, firms can see significant outcomes by leveraging their strengths, nurturing a culture of change, and applying lessons from past projects to future initiatives.