Report: DAM implementation

What makes or breaks a successful DAM implementation?

Phil Spiegel, Senior Director of Content Management Operations, has encapsulated the main aspects of a successful DAM implementation into 10 critical success factors:

Unprecedented growth in digital multimedia content has led to undiscoverable files, frustrated users and unmet needs. A proper Digital Asset Management (DAM) is more important than ever before and these are rarely just technology solutions. It’s important for successful DAM’s to apply sound library management practice to manage assets, workflow, taxonomy, metadata and rights. Taking a library-centric holistic approach to a Digital Asset Management (DAM) implementation delivers many benefits:

  • A secure, centralized system that’s organized for time-saving productivity.
  • Increased “find-ability,” with greater access overall to your organizations assets to support multiple business needs.
  • Tracking of file history and monitoring of utilization.
  • Safeguarding for copyright protection and compliance, archiving and other needs.

Phil Spiegel, Senior Director of Content Management Operations for LibSource, has encapsulated many aspects of a successful DAM implementation into 10 critical success factors, from buy-in support to workflow to user training and other considerations in-between.

10 critical factors for successful DAM implementation

1. Buy-in support
2. Communication
3. Project management
4. Workflow
5. Goals

6. Technology
7. Strategy
8. Legacy data migration
9. User training
10. User interface

You might be interested in these DAM pages:

Digital Asset Management (DAM) consulting services

Phil Spiegel

Phil Spiegel

Director, Digital Asset Management (DAM) Projects at LAC Group
Phil Spiegel is Senior Director of Content Management Operations at LAC Group. Phil delivers insights and advice based on more than 20 years of media archive and asset management experience gained from companies like National Geographic Television, Corbis Motion, Image Bank and Getty Images.
Phil Spiegel

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