Business need: Holistic view of dynamic markets for different teams
As a leading, specialty pharmaceutical company largely focused on the US market, this client’s global commercial assessment team was tasked with designing and implementing a global, integrated market intelligence program. The objective was to support brand leaders working across seven therapeutic areas, as well as various company executives requiring a holistic view of the business, the competitive landscape and industry dynamics.
Business solution: Intelligence blueprint that leaves no critical developments behind
After consideration of automated content aggregation and current awareness “listening” platforms, a brief (one-month) proof-of-concept pilot was enough to convince company executives that those services were no match for an information model powered by human intelligence.
During a rigorous, upfront discovery process, the client’s Commercial Assessment team and individual brand teams worked closely with our life science team to map out a blueprint that would ensure no relevant competitive developments were missed. This was, after all, one of the advantages of working with a service provider, and the client had too much at stake—there was no room for error or risk and no time to sift through information clutter.
Business outcome: Decision-makers save time and work with common understanding
Following the discovery process and leveraging our proprietary market intelligence platform, curated insights are hand-crafted in a holistic manner and segmented for targeted relevance to specific audiences. Seven daily intelligence briefings are published and delivered to the appropriate brand team stakeholders and their respective PR and marketing partners, keeping them well-informed to craft optimal messages and campaigns. The publishing platform also delivers a comprehensive briefing to corporate executives. High-priority alerts are published throughout the day, ensuring no important competitive or regulatory developments are missed. All stakeholders and decision-makers are now empowered to operate from a position of knowledge while saving time and enhancing productivity.
Leveraging the knowledge database built for the client allows them to receive other tactical intelligence products in a timely and cost-efficient manner. As a complement to the ongoing daily briefings and alerts, other intelligence deliverables include quarterly pipeline competitive landscape reports, share of voice reports and quarterly reporting on competitor earnings calls.