The Client: A major national broadcasting company based in New York City.
The Issue: How to manage, log and make quickly usable video captured as a part of the Republican primary season and then the presidential campaign coverage overall while maintaining scheduling and keeping costs in check.
The Solution: LAC Group created a campaign team staffed with media loggers and media managers in New York and Washington D.C. to catalog the media generated daily from campaign coverage. The team highlighted key content and “sound bites” and quickly digested multiple hours of content per day into easy reference data summaries.