Competitive intelligence

Your competitive intelligence is ready

Competitive intelligence (CI) is the tool of choice for tracking both known and emerging competitors, monitoring risks and vulnerabilities, winning competitive deals and more. Yet many medium-large companies and law firms struggle to build and manage a CI function, to realize a return on their CI investments and most importantly, to gain a competitive advantage—an often elusive and moving target.

Whether you need a little research support or ongoing management, LAC Group will lead the way to ensure you’re headed toward competitive intelligence success. With a flexible array of service options, you can get the support and resources you need, sooner than you think.

People-led process and proprietary platform

We deliver more than automated data dumps filled with repetitive or tangential information, which creates more time and frustration for the ultimate users and decision-makers. Our CI briefings and reports are curated and validated to your specifications, drawing on:

  • Expertise in competitive intelligence processes, philosophies and best practices.
  • Experience gathering and synthesizing meaningful competitor information.
  • Curated, well-written reports, alerts, newsletters, infographics and other formats.
  • Dedicated analysts that understand your competitive landscape, starting with a discovery phase to define your key intelligence topics and search parameters.
  • Proprietary competitive intelligence platform, tagged and archived with your unique taxonomy.

LAC Group understands the sweet spot of effective competitive intelligence, which is the junction of technology and human judgment. From that vantage point, we ensure you have a complete understanding of the competitive forces you’re facing:

Known competitors—new product launches or market entries, marketing campaigns, personnel moves, structural changes, financial reports, media coverage and more.

Emerging competitors—early warning indicators, emerging technologies and alternative solutions, startups, mergers and acquisitions, threats to incumbents and category leaders.

Industry and market factors—buying signals and drivers, value chain dynamics, macroeconomic forces, innovation and disruption.

CI benefits

Monitor known competitors and identify emerging threats.

Strategies and scenario planning with tools like SWOT and Five Forces.

Gain snapshot view of competitive news, trends and hot topics.

Spark innovative plans to grow and maintain market share.

The CI cycle

The CI buck starts and stops with leadership—more specifically, someone with ownership and accountability to ensure management of the full cycle, from requirements to continuous improvement.

CI Cycle

Four step CI workflow

Our process delivers information that empowers you to discover insights, synthesize ideas and communicate with colleagues for making decisions that lead to the best course of action.

CI workflow

Don’t let complexity or inertia get in the way of running an effective intelligence operation—the foundation of the CI function is built on a handful of essential elements. Moreover, a relatively small investment in CI can pay big dividends in more business won and a more defensible market position.