Competitive intelligence (CI) is the tool of choice for tracking known and emerging competitors, monitoring risks and vulnerabilities, winning competitive deals and more. Yet many medium-large companies and law firms struggle:
- Building and sustaining a viable, economical CI function.
- Realizing a return on their investments in CI tools and technologies.
- Gaining that elusive and moving target of the competitive advantage.
Whether you need a little research support or ongoing management, LAC Group will lead the way to ensure you’re headed toward success and avoiding pitfalls in the process. With a flexible array of service options, you can get the support and resources you need, sooner than you think.
People-led process and proprietary platform
We deliver more than automated data dumps filled with repetitive or tangential information that creates more time-sucking frustration for ultimate users and decision-makers. Our CI briefings and reports are curated and validated to your specifications, drawing on:
- Expertise in competitive intelligence processes, philosophies and best practices.
- Experience gathering and synthesizing meaningful competitor information.
- Curated, well-written reports, alerts, newsletters, infographics and other formats.
- Dedicated analysts that understand your competitive landscape, starting with a discovery phase to define your key intelligence topics and search parameters.
- Proprietary competitive intelligence platform, tagged and archived with your unique taxonomy.
LAC Group understands the sweet spot of effective competitive intelligence: the junction of technology and human judgment and context. From that vantage point, we ensure you have a complete understanding of the competitive forces you’re facing:
Known competitors—new product launches or market entries, marketing campaigns, personnel moves, structural changes, financial reports, media coverage and more.
Emerging competitors—early warning indicators, emerging technologies and alternative solutions, startups, mergers and acquisitions, threats to incumbents and category leaders.
Industry and market factors—buying signals and drivers, value chain dynamics, macroeconomic forces, innovation and disruption.
