Cable television and digital media have intensified competition for major news broadcast companies. Technology, shifting consumer demographics and more choices have altered news consumption patterns and expectations. Broadcast companies require skilled workers and managers to support high quality, accurate programming while staying within staffing and budget constraints.
In early 2009, an executive at a major broadcast news company came upon a New York Times article about careers in managing digital assets. “Digital archivists, now in demand,” quoted LAC Group CEO Deborah Schwarz in support of the writer’s premise that jobs in digital archiving are a natural fit for librarians. After reading the article, the executive contacted LAC Group.
Five years later, the relationship has developed into a long-term, managed services arrangement for the company’s digital assets and video resources, as well as daily research and other support.
Discover how comprehensive asset management expertise is helping a major broadcast company stay competitive in the chaotic world of network news – Download the case study today!