Legal2021: The New
Growth Imperative

Retaining existing business and attracting new business has been challenged by the pandemic—pressuring marketing and business development teams to be more innovative and adaptable. Growth targets have shifted, and firms are reevaluating their BD focus points. Watch the recording of our webinar discussion with legal marketing and BD professionals to find out how they are preparing for 2021.

Webinar details

Legal2021: The New Growth Imperative
Wednesday, November 18, 2020
10 am PT / 1 pm ET


zena applebaum

Zena Applebaum
Director, Professional Firm & Corporate Segments
Thomson Reuters

christa crane

Christa Crane
Chief Client Development and Marketing Officer
Loeb & Loeb LLP

barbaros karaahmet

Barbaros Karaahmet
Chief Operating Officer
Herrick Feinstein LLP

mariana loose

Mariana Loose
Chief Marketing Officer
Jackson Lewis P.C.

mario t

Mario Thériault
Chief Business Development Officer
LAC Group


  • With 20+ years of knowledge-based solutions experience in the legal sector, LAC Group Chief Business Development Officer Mario Thériault will moderate and offer a historical perspective.
  • Eyeing 2021 with various strategies yet a single goal of growth, our panelists will discuss the new imperative of growth for law firms in 2021.

What will you learn?

Our speakers provide insights on the following topics:

  • Impact of COVID on 2020 marketing/BD
  • Content generation as outreach
  • 2021 marketing/BD outlook and forecasting
  • Innovations at the firm and within BD
  • Talent requirements

What’s the opportunity?

You’ll understand how marketing/BD departments are supporting their firms’ client development efforts in this remote environment. Uncover innovative ways to bring in new business by proactively engaging with clients and working with attorneys to meet current and potential clients’ needs. 

Who should watch?

  • Chief Marketing Officers
  • Chief Business Development Officers
  • Chief Strategy Officers
  • Chief Operating Officers
  • Executive Directors
  • Managing Directors
  • Client Engagement Executives
  • Marketing and Business Development Directors
  • Heads of Practice
  • Heads of Research & Intelligence

The webinar is 50-minutes long, including the Q&A segment.