I once pushed out so many Google alerts while doing research that Google deemed me a spammer and shut down my query capabilities. Unfortunately for our office, which shares the same IP address, Google decided to shun all my colleagues as well.
Just as Google was unable to accurately detect that I was a human and not a robot spammer, content algorithms also fail to make appropriate judgment calls and make subjective decisions necessary to provide the exact intelligence your organization needs.
So, why bother using software when a friendly market intelligence agency – which houses human analysts with knowledge about your strategy and markets – can give your business development team tailored intelligence, specially curated just for your employees? And I promise, no one here will ever get in a fight with you and shun you.
This article was originally published on ShiftCentral, now part of LAC Group.