In a world of ‘too much information,’ content curation has become a necessary activity. The goal for organizations and individuals alike is to find the most useful information available, and then to share it.
Social media and content marketers are collecting, repackaging, and promoting other peoples’ content through blogs and emails. As one marketing professional notes, this is a way for professionals to brand themselves as a source of ‘thought leadership.’
In a similar sense, an organization’s entire workforce can become thought leaders by being provided with content curated through ‘human aggregators’ who can separate the treasures from the trash, the riches from the refuse.
In this Forbes post, Susan Gunelius writes: “Well-executed content curation isn’t just a regurgitation of content that was already published but rather a personalized retelling of a story. The human element of content curation is what makes curated content compelling.” She argues that content curation plans should prioritize the human element of an organization’s efforts and make sure they’re always adding value.
In this world of ‘too much information,’ where it is easy to get lost in the mundane, the challenge isn’t only to find the nuggets of information of value to an organization, but to proactively engage the targeted audience to improve their skills and their organization’s impact.
This article was originally published on ShiftCentral, now part of LAC Group.