In an era of Big Data, let’s talk about smart data

As Big Data continues trending in the Webosphere, and likely in your internal discussions with colleagues, allow me to step off the treadmill to talk about “smart data” – which I realize sounds like another marketing buzzword (and likely is).

Being able to make faster, smarter decisions than competitors is a source of competitive advantage, wouldn’t you agree? And in order to make these faster, smarter decisions, access to timely, contextualized information is critical, right?

Now, what if you were able to take this timely, contextualized information to the next level – increasing its value greatly – by aligning potential opportunities with relationship pathways to those groups or organizations? By adding a smart data platform like RelSci to your MI tool chest, you’re quickly able to accomplish just that. Imagine having clearly mapped out routes to that new relationship, client, market, donor, etc.

If you’re a law firm, investment bank, accounting firm, insurance provider, or nonprofit, I invite you to consider what smart data could do for you – especially when tied to your existing intelligence program.

This article was originally published on ShiftCentral, now part of LAC Group.

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Mario Thériault

Mario Thériault is Chief Business Development Officer and oversees all aspects of LAC Group’s growth strategy, partnership and alliance programs. Prior to LAC’s acquisition of ShiftCentral, Mario served as CEO and continuously evolved the company to emphasize the importance of strategic, curated intelligence to solve clients validated business needs.

Latest posts by Mario Thériault (see all)

• Build v. Buy - October 21, 2019
• ShiftCentral’s Mario Thériault on the evolution of CI and MI - July 11, 2019
• The history of information overload and your law firm’s market intelligence - September 20, 2018

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