Streaming media is not new. One could argue that it dates back to the late 1800s with the advent of the telegraph, followed by the telephone, radio and television.
Yet it wasn’t until the middle of the 20th century and the advent of the interconnected global network of networks known as the internet that streaming media became a thing.
Actors and musicians, film, television, radio and music producers alike have been forced to adapt and reinvent, in order to traverse the free information hurdles within their respective industries over the past two decades. Art, music and film—once paid for in exchange for tickets to movies and shows, albums and then CDs, videotapes and then DVDs—are now streamed to our computers and personal devices at work, at home, in our cars, and to our person, and payment is in the form of one low-cost subscription that gives us access to an incredible variety and volume of content.
Visual and aural content are becoming the norm, part of the very landscape of our digital marketplace. Websites now include not just textual components, but visuals and aural content in the form of artwork, photographs and images, sounds and music, video and animations. These rich images and sounds are a popular, driving force, attracting users to “binge” in the digital marketplace, one that is open around-the-clock, always accessible as long as you’re online.
Regardless of your respective industry, visual and aural content has become a regular part of the business of doing business. It’s a way to break-through the noise and amp up the volume of your messages, products and services.
“Words are but the vague shadows of the volumes we mean. Like audible links, they are chaining together great inaudible feelings and purposes.”
– Theodore Dreiser
Blog Reference:
Wikipedia, The Free Encyclopedia: Internet
Rob Corrao
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