Merriam-Webster Dictionary recently inducted a variety of new words and phrases to its repertoire. Among the notables is Oprah’s famous “aha moment,” which basically boils down to an epiphany or the realization of how to proceed in a given situation.
By its own definition, an “aha moment” is something that happens to a person spontaneously. But hard work and research can also propel a company to its own “aha moments.” The aim of a market intelligence program is to hit these moments with greater accuracy and consistency.
Having an analyst that is tracking your industry, an analyst that understands and is flexible to your issues, helps lay the foundation for these moments. An analyst can go deeper than the surface issues to unlock new information because there is thought behind the process, as opposed to a computerized set of data inputs.
For some organizations, the realization of a market intelligence function, which helps better understand clients and outside market pressures, is in itself an “aha moment.” Just imagine how many more moments await you once you embrace this one!
This article was originally published on ShiftCentral, now part of LAC Group.
Mario Thériault
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