Here are topics you’re likely interested in:
- Trends in your industry – and other industries which might have a tangential effect on yours.
- Market disruptors and innovations – past, present, and future.
- Threats and opportunities – or what the experts have to say.
- Competitor activity – deals, leadership changes, financials, strategies, launches.
- Social media – or what the experts and laymen have to say.
But while keeping abreast of market trends is a crucial business imperative, a bare listing of relevant topics alone won’t enhance your competitive positioning. All the information in the world won’t adequately inform your decision-making unless a) it’s properly contextualized and b) it’s selected based on your specific needs and interests. You need to know what all this means to you.
That’s one of the main differences between information and market intelligence – and it’s a distinction worth noting.
This article was originally published on ShiftCentral, now part of LAC Group.