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Data and market intelligence to move legal marketing departments from reactive to proactive

November 28, 2017

Home Blog Data and market intelligence to move legal marketing departments from reactive to proactive

Luke Ferrandino, Global Director of Marketing and Business Development at Fried, Frank, Harris, Shriver & Jacobson, outlines how his firm navigates the competitive legal sector. Being able to understand clients on a deeper level through the proactive, integrated use of data and market intelligence allows law firms such as Fried Frank to grow relationships while creating new ones.

This article was originally published on ShiftCentral, now part of LAC Group.

Mario Thériault

Mario Thériault

Mario Thériault is Chief Business Development Officer and oversees all aspects of LAC Group’s growth strategy, partnership and alliance programs. Prior to LAC’s acquisition of ShiftCentral, Mario served as CEO and continuously evolved the company to emphasize the importance of strategic, curated intelligence to solve clients validated business needs.
Mario Thériault
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