Author: Samantha Black

15 Jan Seeking competitive advantage from Integrated Reporting

Financial performance was once the sole yardstick for corporations as they planned growth strategies and managed operations, but leading global businesses have begun to focus on performance across a larger spectrum of financial and non-financial areas in order to gain and hold competitive advantage. Organizations…

28 Dec Influencer marketing in health insurance industry – how ‘influential’ will it be?

One question facing many of our clients is how to design effective consumer engagement strategies in an evolving media landscape. As market intelligence analysts, we keep track of innovations in consumer engagement and pay close attention to competitor activity in this area. We also look…

06 Jul Health insurers’ essential practices in market intelligence

Amazon’s acquisition of PillPack is a story the mainstream media picked up on for multiple reasons: it’s a massive acquisition; it’s a household name that made said acquisition; it’s expected to dramatically change the relationship between consumers and the healthcare industry – including health insurers.