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Author: Ron Friedmann

It seems like every day we see headlines about data breaches or the inappropriate collection and use of personally identifiable information (PII). Just recently, NBC News reported on another Facebook transgression, by which leaked internal documents showed that senior executives had discussed selling access to…

Two weeks ago, I posted a piece titled Should law firms invest more in competitive intelligence? Looking at a recent marketing survey by Bloomberg Law and the Legal Marketing Association, I concluded that yes, law firms need more CI support. Not coincidentally, I wrote it…

We were intrigued to read the February 2019 joint Bloomberg Law and Legal Marketing Association survey, “Where Are We Now? Revealing The Latest Trends In Legal Marketing And Business Development.” This survey provides valuable data for many aspects of marketing. As a provider of business…

The 2019 Knowledge Management (KM) Summit was a meeting of senior knowledge management professionals from large US, UK, and Canadian law firms. I organized the event with KM consultant Mary Abraham and Chief Knowledge Officer Oz Benamram from White & Case, and our preparations included…

Everyone is familiar with the age-old adage that “information is power.” I will tweak that to read, “Information is both power—and profit.” And that will be the theme of my upcoming session at the Ark library conference on February 21 in New York. My presentation…