25 Oct The CMO’s guide to getting the most value from competitive intelligence
As a CMO, you are a leader — or senior consumer — of your firm’s competitive intelligence (CI) activity, and you want to get the greatest value from it.
17 Aug The makings of a good competitor profile
How to create a good company profile using a set of building blocks that will enable you to generate high-quality insights about that organization and what opportunities and/or threats it might present.
29 Mar How does human intelligence compare to AI?
We’re going to look across a wider spectrum of CI functions and showcase which are best handled by people, and where AI could give you the best results.
21 Jan Five ways to maximize your competitive intelligence
While intelligence alone is very helpful in decision making – after all, knowledge is power – your success now depends on your ability to maximize it. You can start with these essential best practices.
14 Jan How to start using market intelligence
These are some basic steps you can start with to implement a market or competitive intelligence program.
18 Dec Artificial vs human intelligence
We have found in both our own work and talking to clients an increasing emphasis on human intelligence—supported by robust tools. AI shows potential to empower companies to perform efficiently through completing repetitive, simple and less sophisticated tasks. But the more complex tasks require human…
12 Aug Using CI to avoid costly mistakes
Food giant Nestle made a $500-million-dollar mistake in 2015 after failing to monitor and respond adequately to a safety recall in India. A batch of its popular product, Maggi noodles, was tested for high levels of lead and caused the company to lose $277 million…
18 Feb Is your CI keeping pace with increasing competition?
Unless you’re part of the ten percent, a more competitive landscape is likely a reality that you and your sales teams are battling every day. If that battle seems particularly brutal lately, you are not alone.
