Webinar: Metadata for mere mortals

Introduction & the data life cycle

The proliferation of digital content in business settings has turned many people into unlikely data managers, looking for the best way to organize assets such as images, graphics, videos and documents. Without the assistance of a librarian or professional digital asset manager, the less technical are unable to apply data management principles and metadata functionality to organize and leverage their increasingly large volumes of digital information.

This is precisely why we’ve produced our latest educational series, “Metadata for mere mortals.” We’ll be creating a set of brief webinars, available on-demand, for people without advanced library and information science degrees. In our first video, metadata librarian Erin Antognoli provides an introduction to basic metadata concepts. Viewers will learn about the types of metadata and the kinds of information they convey. Erin also covers where metadata creation falls in the data life cycle and explains the FAIR principle for metadata schemes that ensure a piece of content or information will be discoverable. This helpful overview will help product managers, content managers, digital marketing managers and others get started on their metadata journey.

Throughout the series, we’ll cover best practices, such as how to balance the usability of metadata information with efficiency and productivity when assigning it. We’ll also provide guidance when it comes to evaluating digital collections and deciding on the metadata that will be relevant and useful to stakeholders.

Check out our next video from this series:

Future metadata topics will include: