LAC Insights Series:
CI & Strategic Planning

AARP + LAC Group

Gain an insider’s view on how competitive intelligence (CI) and foresight can contribute to building a dynamic, winning strategy for a multifaceted national organization.

In our very first episode of LAC’s Insights Series, David Wickenden, Senior VP of Corporate Strategy & Strategic Impact at AARP will join LAC’s CBDO Mario Theriault for an intimate, informal conversation about the role that CI can play in building a world-beating strategy.

Event details

CI & Strategic Planning: AARP + LAC Group
Wednesday, February 10, 2021
11 am ET / 8 am PT


David Wickenden

David Wickenden
Senior VP of Corporate Strategy & Strategic Impact at AARP

Mario Theriault

Mario Thériault
Chief Business Development Officer at LAC Group

What’s the opportunity?

This 30-minute session will be valuable for any senior leader engaged in building or maintaining an impactful growth strategy for their organization.

If you can’t attend the live event, please register anyways. The discussion will be recorded and made available to all registrants.

About our guest

David Wickenden has been one of the principal architects of strategic realignment that has helped grow AARP’s revenues and multiply its impact. To thrive, AARP must overcome challenges from multiple quarters, spotting and acting on new opportunities – while anticipating and mitigating emerging risks and threats. The AARP senior leadership needs insight and intelligence on myriad questions, such as:

  • What is the future of work and employment?
  • What caregiving sector solutions will be prevalent ten years from now?
  • What are the essential trends and drivers of the social contract between individuals, businesses and government?

About AARP

With a membership of 38 million Americans, AARP is a social mission organization that advocates for those aged 50+ and runs multiple programs. To help achieve its key missions, AARP maintains a network of 60,000 volunteers that run programs in every U.S. state and territory meeting community and individual needs. It also partners with multiple businesses to deliver extraordinary value to its members – and to earn over $1 billion in annual revenue to support its critical missions.

AARP’s success has attracted national recognition. This April, the organization will receive the prestigious Malcolm Baldridge National Quality Award, the only Presidential award for organizational excellence.