Business need: Operate effectively under budget and staff constraints
News programming has changed greatly since the earliest days of network television, affected by market disruptions like cable TV and the internet. In addition, commercialization and entertainment value also factor heavily, as television news is now a business with profit, efficiency and ratings demands from ownership.
One broadcast news organization required a way to get the skilled researchers they needed to support news reporting and programming under staffing and budget constraints. In addition, a vast library of archival and current video footage was overwhelming its internal management capacity.
They needed to streamline operations in order to maximize resources and cut unnecessary expenses while maintaining high-quality production capabilities and protecting employee trust and confidence.
Business solution: Managed services for research and media management expertise
Requiring skilled researchers and media managers to support high quality, accurate news reporting, a company decision-maker honed in on a New York Times article featuring LAC Group founder and former CEO Deb Schwarz. Learning that LAC provides information management outsourcing services and that its roots were in librarianship, he realized that librarians could have the skill sets needed for research and media management. The decision was made to turn those two functions over to LAC Group as a managed services provider and partner.
As part of the arrangement, some of the company’s existing staff members and managers became LAC Group employees. Recruiting, hiring, firing, performance reviews, benefits and all other staffing administration is now handled by LAC, all governed by a Service Level Agreement (SLA).
In addition, the company, now client, turned to LAC Group to create, implement and operate a fully integrated asset management, communication and reporting system, transforming the research and media management functions into a 21st century resource, rebranded as the Digital Research Center or DRC. The DRC consolidates resources and supports writers, producers and other users via a web-based research portal with regularly updated search tips and suggestions, timely event-specific links and direct links to more than 30 research providers.