Business need: Competing in a changing news landscape
Cable television, social media and the ease of web publishing have intensified competition for all news media, including major broadcasters. Consumption patterns and expectations have shifted, thanks to demographics, technology advances, greater mobility and more consumer choices. The need to “scoop” and outperform the competition has become even more challenging and intense.
To compete in this new environment, one broadcast news organization needed skilled media managers to support a vast library of archival and current video footage overwhelming its internal management capacity.
While the organization had systems and resources in place, they needed to streamline operations to fully realize the library’s value beyond the production process by increasing user confidence and utilization.
Business solution: Integrated media management for digital and physical assets
The company turned to LAC Group to create, implement and operate a proprietary, fully-integrated asset management system encompassing millions of legacy physical assets in a variety of formats like film, videotape, transcripts, show folders and logs—along with large volumes of new digital footage created every day.