LAC Group Chief Knowledge and Information Officer Ron Friedmann is featured in the first video interview in a new series on legal thought leadership, “The ones to watch”, by Project Counsel Media. Project Counsel Media was founded by attorney and media producer Gregory Bufithis.
Gregory says that he started this interview series with Ron because,
“…he has spent over two decades working in the legal market, and his background and experience are well-suited to help lawyers solve their toughest practice and business management challenges.”
Project Counsel Media caught up with Ron at ILTA Con 2018. The video clip includes Ron’s comments on a variety of topics concerned mainly with the business of law, including:
- The “damaging hype” of artificial intelligence and the need for less talk and more action.
- How legal marketing is becoming more client- and market-focused and less about branding.
- Innovation in law and change management around how lawyers work.
- Compliance and security issues as they pertain to documents and knowledge management.
Ron summarizes his legal knowledge and information management approach as looking through a prism, as Prism Legal is the name of his blog. A prismatic view allows you to see around a corner, either clarifying or distorting your perception.
View Ron’s video interview on Gregory Bufithis’ website.
Read Ron’s blog on law practice efficiency and law firm business operations.