Unprecedented growth in digital multimedia content has led to undiscoverable files, frustrated users and unmet needs. A proper Digital Asset Management (DAM) is more important than ever before and these are rarely just technology solutions. It’s important for successful DAM’s to apply sound library management practice to manage assets, workflow, taxonomy, metadata and rights. Taking a library-centric holistic approach to a DAM implementation delivers many benefits:
- A secure, centralized system that’s organized for time-saving productivity.
- Increased “find-ability,” with greater access overall to your organization’s assets to support multiple business needs.
- Tracking of file history and monitoring of utilization.
- Safeguarding for copyright protection and compliance, archiving and other needs.
Phil Spiegel, Senior Director of Content Management Operations for LAC Group has encapsulated many aspects of a successful DAM implementation into 10 critical success factors, from buy-in support to workflow to user training and other considerations in-between.