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Guide: Law firm CMO’s guide to competitive intelligence

Essential elements for an effective CI function

Home Reports and case studies Guide: Law firm CMO’s guide to competitive intelligence

The CI guide created especially for law firm CMOs

With over 30 years of experience providing knowledge and information services to medium-large law firms in the US and Canada, LAC Group has become a valued partner to our legal clients. Now we’re sharing some of that value with law firm marketing and business development executives in our report, Law firm CMO’s guide to competitive intelligence.

Download this legal CI guide to discover:

  • The essential elements needed to create an effective CI function.
  • Common pitfalls and how to avoid them.
  • 10-point checklist to assess your firm’s CI capabilities.
  • How to maximize your CI resources and investments.

In response to market shifts and competitive pressures, legal CMOs must direct and support their firm’s efforts to attract new clients, while fiercely protecting the clients they have.

Download this guide today to ensure you have the right CI function to make that happen.