5 ways business research supports thought leadership

LibSource VP offers advice in PM Forum magazine

EW-PM ArticleLibSource Vice President Eleanor Windsor shares five specific ways in which research can strengthen thought leadership goals for business development and other marketing initiatives.  Entitled, “Using Business Research to Stand Out”, her article appears in the June 2016 issue of PM magazine, a publication for members of PM Forum.

PM Forum is a community of more than 4,000 professional services marketers in the UK and Ireland, with members in accounting, law, property, financial services, management consulting and other types of professional firms.

Download and read the entire article here.