Some of the topics I will be discussing at SLA 2016 in Philadelphia

Define your CI function

• Awareness/insight
• Tools
• Profiles (competitors, clients, prospects, etc.)
• Strategy/scenario planning/war gaming
• Content marketing/thought leadership

Define its place in the organization

• C-Suite
• Library
• Marketing
• Strategy
• Sales

Define realistic goals

• Quick wins. What can you achieve with success?

Stay abreast of CI trends

• The CI/Strategy intersection
• The CI/Innovation intersection
• The CI/Thought Leadership intersection

This article was originally published on ShiftCentral, now part of LAC Group.

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Mario Thériault

Mario Thériault is Chief Business Development Officer and oversees all aspects of LAC Group’s growth strategy, partnership and alliance programs. Prior to LAC’s acquisition of ShiftCentral, Mario served as CEO and continuously evolved the company to emphasize the importance of strategic, curated intelligence to solve clients validated business needs.

Latest posts by Mario Thériault (see all)

• Build v. Buy - October 21, 2019
• ShiftCentral’s Mario Thériault on the evolution of CI and MI - July 11, 2019
• The history of information overload and your law firm’s market intelligence - September 20, 2018

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