Define your CI function
- Profiles (competitors, clients, prospects, etc.)
- Strategy/scenario planning/war gaming
- Content marketing/thought leadership
Define its place in the organization
Define realistic goals
- Quick wins. What can you achieve with success?
Stay abreast of CI trends
- The CI/Strategy intersection
- The CI/Innovation intersection
- The CI/Thought Leadership intersection
This article was originally published on ShiftCentral, now part of LAC Group.