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Printers vs. Thinkers

August 31, 2012

Home Blog Printers vs. Thinkers

The Verge has posted a great piece on a charming device called “Little Printer,” a small printer that churns out miniature newspapers based on data from users’ personal online feeds.

Creator Marc Webb says the machine is meant “to both evoke nostalgia and perhaps even some utility in place of our daily mix of feeds, streams, updates, and messages.”

“Noise is the signal with Twitter and Facebook,” Webb says. “Just printing out updates on Little Printer seemed to be missing the point. You need to do interpretation with it.”

And that’s where ShiftCentral comes in.

Much like Little Printer, ShiftCentral analysts simplify and streamline all the information that we get from the web, and all content is formatted specifically to our clients’ needs. But I’d go a step beyond that…

Webb describes Little Printer as “your own printing press.”

We describe ShiftCentral as “your own private newsroom.”

We pride ourselves in our close relationships with clients. We understand your business, your strategies, and your markets.

In the end of the piece, Webb defends the Little Printer as more than just a “sleek print device,” and I’d like to echo that sentiment. ShiftCentral analysts are more than just publishers.

We’re not ambient devices.

We’re not an automated service.

We’re part of your team.

And I think there’s something nostalgic about that…


This article was originally published on ShiftCentral, now part of LAC Group.

Mario Thériault

Mario Thériault

Mario Thériault is Chief Business Development Officer and oversees all aspects of LAC Group’s growth strategy, partnership and alliance programs. Prior to LAC’s acquisition of ShiftCentral, Mario served as CEO and continuously evolved the company to emphasize the importance of strategic, curated intelligence to solve clients validated business needs.
Mario Thériault
Questions? Send me a message on our contact us form.

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