LAC Group uses cookies to improve functionality and performance of this site. More information can be found in our Privacy policy. By continuing to browse this site, you consent to the use of cookies.

How do I know that? Market intelligence of course!

December 17, 2012

Home Blog How do I know that? Market intelligence of course!

“How do you know that?”

“Oh, that’s one of the topics I research. I know all the ins and outs of the mining industry in Australia.”

As an analyst at ShiftCentral, I find myself almost on a daily basis having a similar exchange with friends and family. Apart from “researching,” they don’t really know what industries, sectors, or issues I am reading about every day until it randomly pops up in conversation. At which time, I chime in authoritatively, completely surprising those in the room.

This is one of the many things I love about my job at ShiftCentral. The best descriptive for my personality would be “insatiably curious,” a trait that seems to fit right in around here. Not everyone may think mining contracts in Queensland are the “sexiest” of topics to know about. But discovering new information is my joie de vivre. Give me any topic, and I’ll happily dive in to extract, and filter, all information about it.

This became most noticeable during a business trip to Tennessee last week. I have been reading the daily newspapers in that state every day for months now as part of my research. It was my first time in Tennessee, and yet, before even stepping foot on its soil, I knew everything I needed to know about local landmarks, big players in the community, and what companies have established a presence in the area.

A big aspect of ShiftCentral is that we offer to do the so-called “grunt work” of market intelligence. We sift through the information and data to save companies money and manpower — serving up only the important or relevant stuff in return. However, I might argue against the “grunt work” term. Because searching for and discovering new things is what I like to call my “happy place.”


This article was originally published on ShiftCentral, now part of LAC Group.

Mario Thériault

Mario Thériault

Mario Thériault is Chief Business Development Officer and oversees all aspects of LAC Group’s growth strategy, partnership and alliance programs. Prior to LAC’s acquisition of ShiftCentral, Mario served as CEO and continuously evolved the company to emphasize the importance of strategic, curated intelligence to solve clients validated business needs.
Mario Thériault
Questions? Send me a message on our contact us form.

Related posts

Futurecasting and market intelligence

Everyone wants to regard themselves as being ahead of the competition. Companies in the healthcare industry need to incorporate futurecasting…

Read more
How to maximize your market intelligence

Market intelligence will remain relevant and even gain more interest this year, predicts Errol Van Engelen, the owner of Dutch…

Read more

Subscribe to our blog

Get notified when new articles are published.