None of us knows with certainty today if future generations will have the experience of cleaning black ink smudges from their hands after reading a traditional newspaper or visiting a physical library or bookstore. While some of these experiences have been priceless rites of passage for many of us, the future of instant access to “free” information offers limitless possibilities and perks.
No doubt the tidal wave of free digital information has already claimed some traditional business models as casualties, but it has also opened the door to the world, providing access to knowledge and tooling beyond our ancestors’ wildest dreams.
Regardless of industry or business size, anyone can step up to bat. While playing ball in the virtual marketplace requires creative, outside-the-box thinking and adapting business models to fit the supply & demands of the online consumer, your entry faces few barriers.
As Larry Bird once said of his game, “Leadership is diving for a loose ball, getting the crowd involved, getting other players involved. It’s being able to take it as well as dish it out. That’s the only way you’re going to get respect from the players.”
When you point, click, and touch your way into the digital marketplace, you are in the company of 2.1 billion other players and fans, from all over the planet. Any one willing to dive for the ball can be a leader.
Rob Corrao
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