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Business innovation is about more than follow the industry leader

September 17, 2012

Home Blog Business innovation is about more than follow the industry leader

If you’re not already a regular reader of Seth Godin’s blog, take a moment to go add it to your list. Done? Okay, let’s move on.

Seth’s recent post about ‘Analogies, Metaphors, and Your Problem’ contains some great insight for market intelligence.

Seth notes that, when looking for examples of innovation, most companies only look for examples of another company doing the same thing.

“Oh, that’s a fine example of how a company in the hockey stick industry grew, but we make lacrosse sticks. Do you have any case studies of how a lacrosse stick company has succeeded?”

This applies to tracking your clients, competitors, and industries as well. When a ShiftCentral analyst creates a Market Intelligence Map for you, we become tuned to your business needs. So when we see something in the hockey stick business that might help your lacrosse stick business, we tell you about it.

In Seth’s words, we help you “seek out examples by analogy instead of insisting on being a follower of someone with guts.”


This article was originally published on ShiftCentral, now part of LAC Group.

Mario Thériault

Mario Thériault

Mario Thériault is Chief Business Development Officer and oversees all aspects of LAC Group’s growth strategy, partnership and alliance programs. Prior to LAC’s acquisition of ShiftCentral, Mario served as CEO and continuously evolved the company to emphasize the importance of strategic, curated intelligence to solve clients validated business needs.
Mario Thériault
Questions? Send me a message on our contact us form.

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