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Author: Mario Thériault

Watching the evolution of ShiftCentral since its foundation is a bit like watching the evolution of competitive and market intelligence (CI/MI) itself over that same timespan. When we began this venture in 2000, maintaining an understanding of your competitive environment – from up-to-the-minute current awareness…

From automation to expert analysis; finding the best market intelligence tool for the purpose. There is a saying that “if the only tool you have is a hammer, everything looks like a nail.” I have heard versions of this repeated in discussions regarding from public…

Getting the utmost from market intelligence. The competitive landscape for professional services is dynamic -- firms are finding new areas of opportunity, but also facing pressure and potential disruption from many quarters.  Market, or competitive intelligence performs an essential role in helping organizations adapt, and stay…

Everyone wants to regard themselves as being ahead of the competition. Companies in the healthcare industry need to incorporate futurecasting into their strategic planning, or risk losing competitive ground. In the US, the cost of healthcare is a well-publicized and constant concern for many people,…

When you’ve allocated budget to competitive or market intelligence, ongoing dialogue with your vendor is a priority.It’s important for you and your organization for one very simple reason: it makes sure you’re getting value for the money you’re allocating to that vendor. Whatever intelligence you’re…